How to Build a B2B Refreshing Social Media Strategy with Examples
More than 50% of website traffic comes from search
engines and approximately 18% of traffic comes from social media channels. Apparently, there is a huge gap in opportunities from social media. worldwide B2C companies have said to generate maximum sales by developing a social media strategy. Well, for B2C businesses since the decision-making lies with people that are already on Instagram or Facebook for many hours a day. As per research, 64% of consumers say they’ve been influenced to make a purchase by a video they saw on social media. Whereas, B2B decision-making involves a process and a hierarchy of people. 79% of business-to-business (B2B) sales have more than one person involved in the purchase process. As a B2B marketer, you also should carefully choose the channel and goal of a business.
Why do you need a B2B social media marketing strategy: Set the Goal of your Business
80% of C-level executives and 75% of B2B buyers use social media as part of their decision-making process, according to IDC, social media channels are becoming vital in forming relationships with prospects and customers during each stage of the customer lifecycle. You shouldn’t be on social media just because everyone is hopping on the bandwagon. First, identifying a goal for B2B social media strategy is necessary. Let’s see for example what could be included in your goals of creating.
Brand Presence & Awareness
Communication with your customer
Building trust and authority
1. Creating Brand Presence & Awareness
The above objective works like a charm when you are a new business. Your target audience will connect with your brand story, logo, personality, and colors. Brand awareness belongs to the top-of-the-funnel activity. For finding your target audience process is to ask “to whom” and where you’re speaking
whom you are making aware of the brand?
Where are you going to target them?
2. Communication with your customer
Social media has become means to communicate with your customer. Approaching it as consumer-centric rather than company-centric builds rapport with customers. Broadcasting news and updates is one of the efficient ways to win hearts. Industry-related news puts you as an influencer of the industry. Answering pain points through live chat. Or providing customer support by answering tweets. You also need to interact with customers. Thus for getting responses from the customers, try conducting giveaways. In this manner, the company gains a client and the client gets a product or service. Repeat conversion becomes the possibility in posting giveaways. It is always fun to adopt a casual approach once in a while by posting quizzes or polls this will force the audience to engage and remember your brand.